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View-Master is a gadget used for viewing 3-D objects on a paper frame. It was first presented at the “New York World's Fair” back in 1939 as a substitute to the postcard with 7 3D photographic objects/images. These View-Master Reels sold in large numbers .

William Gruber, who is a big name behind this inventorion, was a photographer living in Portland, Oregon. In addition to his profession, he also dealt in organ making during his free time, whereby he would visualize a certain organ in his mind and mould it. He was a master planner in all he did. He took the viewing of the 3D and updated it with the photographic color which hit the market. Fourteen images are entailed, where two of them are viewed at the same time, thus the false perception of depth is achieved.

The maintenance of the View-Master Reels is simple but tricky. To dust off the dirt, a simple staticwisk is used and for the images a soft non-fluffy cloth is used. Applying the spray directly on the reel should be avoided since the ink can get spoilt. After cleaning, use a dry piece of non-fluffy cloth to make it shine brighter. They should be stored in a proper manner to avoid breakage or damage of the reel.

Currently, the View-Master Reels have an audience of younger people who are much interested in exploration.

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